Meet Ties the Meerkat: Our New Broadband Deal Finder Mascot
A NEW FACE FOR FINDING BETTER BROADBAND DEALS
THE SHORT ANSWER
We have changed our mascot from Ties the Turtle to Ties the Meerkat because a meerkat better reflects what FindCheapBroadband is built to do: scan the market, compare offers, stay alert to changes and help people spot better broadband deals quickly.
WHY WE MADE THE CHANGE
Brand mascots work best when they instantly communicate what a company is about. As FindCheapBroadband has grown, we wanted a mascot that felt more aligned with comparison, awareness and quick decision-making.
- We compare deals constantly: Our job is to look across the market and help people spot better broadband options.
- We wanted a stronger brand fit: A mascot should reflect the role it plays in the story of the brand, not just be memorable.
- We wanted clearer messaging: Ties the Meerkat better supports the idea of watching, comparing and finding value.
WHY THIS UPDATE MATTERS
Brand Clarity: A mascot that matches the mission
Better Positioning: Stronger connection to comparison and deal-finding
Visual Consistency: A clearer identity across site pages, graphics and content
Main Goal: Make FindCheapBroadband easier to recognise and remember
WHY A MEERKAT FITS BETTER
This is the heart of the change. Meerkats are naturally associated with staying alert, scanning the surroundings and reacting quickly when something important appears. That is much closer to what a broadband deal finder actually does.
Ties the Meerkat feels like a better symbol for comparing broadband packages, spotting standout offers and helping visitors make smarter choices. It gives the brand a sharper identity without changing the practical purpose of the website.
WHAT IS CHANGING
We are keeping the structure exactly the same, but updating the branding language and visuals around Ties. Here is the simplest way to think about the switch.
| AREA | WHAT IS CHANGING | WHY IT HELPS |
|---|---|---|
| The Name | Ties the Turtle becomes Ties the Meerkat. | The mascot now aligns more naturally with alertness, comparison and finding deals. |
| The Visuals | Mascot artwork, images and branding references are being updated across the site. | It creates a more consistent identity for visitors across pages and content. |
| The Story | The mascot now represents careful scanning of the market and spotting value fast. | It gives the brand a clearer message that supports what FindCheapBroadband actually does. |
WHAT STAYS THE SAME
The mascot may be changing, but the purpose behind FindCheapBroadband is not. We still want to make it easier for people to compare broadband deals, understand their options and feel more confident about switching or saving money.
- Same mission: Help people find better broadband deals with less hassle.
- Same focus: Clear information, easy comparisons and more useful broadband content.
- Same direction: Building a stronger broadband brand that people remember and trust.
MASCOT FAQS
WHY DID YOU CHANGE FROM TIES THE TURTLE TO TIES THE MEERKAT?
We wanted a mascot that better reflected what FindCheapBroadband does. A meerkat feels more aligned with watching the market, comparing options and helping people spot better broadband deals quickly.
IS ANYTHING ELSE CHANGING APART FROM THE MASCOT?
The mascot is changing, but our core purpose is not. We still focus on helping people compare broadband deals, find better value and make smarter broadband choices.
WILL TIES THE MEERKAT APPEAR ACROSS THE WEBSITE?
Yes. You will start to see Ties the Meerkat appear across our website, visual branding and content as we roll out the updated look more widely.
