Virgin Media Store Is Closing: How to Keep Your Purchased Movies
Virgin Media Store is closing for movie and TV purchases. Existing purchases can be moved to Rakuten TV, but customers need to complete the migration to keep watching them.
Virgin Media says customers with previous purchases need to transfer their libraries to Rakuten TV to keep watching them after the change.
How to keep your Virgin Media Store purchases
The migration is already open, so there is no reason to wait until November.
The transfer is free. Rakuten TV says the migration only takes a few minutes and does not charge customers to move their existing library.
Already have a Rakuten TV account?
The email address on the two accounts decides what happens next.
Rakuten TV says the migration system detects the existing account and adds the Virgin Media Store purchases to that library.
Rakuten says a new account will be created using the Virgin Media Store email address, leaving you with two separate Rakuten TV accounts.
If you already use Rakuten TV, checking the email addresses before starting the transfer is worth doing. It can prevent confusion later when one account appears to have your old watchlist and another contains the migrated Virgin Media purchases.
What happens to movies and TV shows you already bought?
The key distinction is between keeping access to what you purchased and continuing to buy through Virgin Media Store.
One detail for individual TV episodes: Rakuten says some migrated shows are not sold in its main Store, so you may not be able to buy extra episodes later to complete the season. The episodes you already bought remain available in your own library.
Where can you watch the migrated purchases?
Once transferred, the purchases move into the Rakuten TV ecosystem rather than staying inside Virgin Media Store.
Rakuten TV says that after migration you can sign in on the Virgin Media box either by scanning the on-screen QR code with your phone or entering your account email and password manually.
What if the transfer fails or something is missing?
Rakuten has published specific migration troubleshooting guidance.
Rakuten’s published support address for migration problems is help@rakuten.tv. Virgin Media also says customers who cannot access their Store account details can call 0800 027 0801.
What changes after 1 November?
The Store closure does not mean Virgin TV boxes stop offering movie purchases altogether.
Virgin Media says customers will still be able to buy blockbuster films and new releases on supported Virgin TV boxes, but the transaction will happen through the Rakuten TV app instead of Virgin Media Store.
If you have never bought a film or TV box set through Virgin Media Store, you do not need to migrate anything. The action is specifically for customers with previous purchases.
The bottom line
If you have bought films or TV box sets through Virgin Media Store, transfer them to Rakuten TV now rather than leaving it until the November change. The migration is free, your existing purchases move into Rakuten TV’s “My Library”, and the process is straightforward if the same email address is used. The main thing to watch is account matching: customers with different Virgin Media Store and Rakuten TV email addresses will end up with a separate Rakuten TV account for the migrated library.
Virgin Media Store closure FAQs
Do I lose my Virgin Media Store movies when the Store closes?
You do not have to lose them, but Virgin Media says you need to transfer your purchased movies and TV box sets to Rakuten TV to keep watching them after the Store closes for purchases on 1 November 2026.
Does it cost anything to transfer Virgin Media Store purchases to Rakuten TV?
No. Rakuten TV says the library migration is free.
What if my Rakuten TV account uses a different email address?
Rakuten TV says accounts using different email addresses cannot be merged. The migration process will create a separate Rakuten TV account using the email address connected to your Virgin Media Store account.
Sources checked
- Virgin Media: Virgin Media Store is closing — official closure date, transfer instructions, rentals and supported Virgin TV boxes.
- Rakuten TV: Virgin Media Store migration overview — official migration process and account setup.
- Rakuten TV: existing account migration — same-email account matching and different-email limitations.
- Rakuten TV: missing content and failed migrations — official troubleshooting steps.
- Rakuten TV: migrated TV episodes — how individual episodes and full seasons appear after migration.