NOW Broadband Review (Updated October 2026)

Powered by Sky, and sold that way

NOW’s broadband proposition is now clearly branded as NOW Broadband Powered by Sky. The live deals page highlights Sky’s customer service, and the order is completed on Sky.com.

That matters because this is no longer positioned as a separate, flexible NOW broadband route. It is closer to a simpler Sky broadband journey, aimed at people who want full fibre and the option of NOW memberships on top.

Sky hardware and app support, with WiFi Max as an option

NOW Powered by Sky uses Sky’s broadband setup rather than the older standalone NOW hardware journey. Orders are completed with Sky, account management is handled through the My Sky app, and broadband support is provided by Sky.

The optional Sky WiFi Max add-on can add device priority, parental controls, advanced security, a stronger in-home Wi-Fi guarantee, engineer support and mobile data for qualifying outages. The exact hardware and options available are confirmed during the Sky order for your address.

Still an important reason to choose it

Broadband is only part of the offer. The main appeal for some households is that they can add NOW memberships and stay within the Sky ecosystem without taking a full traditional Sky TV package.

That still has advantages. NOW Sports currently gives you all 12 Sky Sports channels plus Sky Sports+, while Entertainment focuses on Sky Originals and Sky channels. The newer Entertainment & HBO Max option adds HBO Max series. On the TV side, NOW still offers more flexibility than the broadband product, with day passes for sports and saver terms on some entertainment offers.

One thing to remember: the standard NOW viewing experience includes ads, 720p picture quality and one stream at a time. Boost currently costs £6 a month and adds Full HD 1080p, Dolby Digital 5.1, two simultaneous streams and ad-free on-demand viewing. Ultra Boost costs £9 a month and raises supported content to up to 4K HDR with Dolby Atmos and three simultaneous streams. Ads can still appear on live channels and promotional trailers.

• Entertainment: Sky Atlantic, Sky One, Sky Witness, Sky Originals and live entertainment channels, with HBO Max available through the Entertainment & HBO Max option.
• Cinema: Sky Cinema films on demand, plus a rotating selection of newer and classic films.
• Sports: All 12 Sky Sports channels, Sky Sports+, plus day and month membership options.

Current Full Fibre options

NOW Full Fibre 75: the live card shows 80 Mb/s estimated download and 16 Mb/s estimated upload at £24 a month. NOW’s legal terms describe the tier as 75Mb/s average download, so use the postcode check for the estimate at your address.

NOW Full Fibre 100: 100 Mb/s estimated download, 18 Mb/s estimated upload, currently £24 a month.

NOW Full Fibre 300: 300 Mb/s estimated download, 40 Mb/s estimated upload, currently £27 a month.

The live deal cards show a 24-month minimum term with £0 activation and £0 delivery on these offers. NOW’s legal terms state that the £24, £24 and £27 promotional prices are available until 14 October 2026, and list post-minimum-term prices of £49, £50 and £46.50 a month respectively. The general terms also allow setup charges in some circumstances, so the final Sky basket and contract summary are the figures to rely on for your address.

How available is it?

The live NOW broadband page currently says these deals are available to 79% of UK homes. So while the product is now simpler than before, it is not something every address can actually order yet.

Contract feel

The key change is not just the speed list, it is the buying journey. NOW sends you to Sky.com to complete the broadband order, and the deal cards now point to a 24-month minimum term. For new sign-ups, this behaves much more like a standard Sky broadband contract than the older, more flexible NOW setup people used to associate with the brand.

What you are really buying

NOW does not compete on headline speed. The broadband pitch is more about simple pricing, reliable full fibre and an easy route into Sky-backed service. If your household just wants full fibre for streaming, browsing and working from home, the 75Mb and 100Mb tiers should be enough for many homes. If you want faster uploads or speeds above 300Mb, compare faster alternatives.

The ceiling is 300Mb down and 40Mb up. That is enough for 4K streaming, gaming and working from home in many households, but it is well below the 900Mb and gigabit tiers advertised by several rivals.

Speed Guarantee: NOW says the guarantee is included with every NOW Broadband Powered by Sky product. If the download speed to your Sky Hub stays below the guaranteed minimum for three consecutive days or more and the issue cannot be resolved, you can have the right to leave the broadband and Talk contracts without early termination charges within the stated claim window.

NOW keeps the extras list fairly simple, but a few features are worth knowing about.

• My Sky app: NOW Powered by Sky customers can use the My Sky app to track an order, view bills, check broadband details and manage the account.
• Internet Calls: Sky says its Full Fibre broadband and talk packages use Internet Calls, so a home phone connects through the broadband hub rather than a traditional phone socket. Check the order summary if you need a landline service.
• Sky WiFi Max: Optional add-on with device priority, parental controls, advanced security, stronger in-home Wi-Fi guarantees, engineer support and mobile data for qualifying outages.

Price changes: NOW’s current terms say prices may change during the 24-month minimum term. The headline offers checked on 2 October 2026 are promotional prices valid until 14 October 2026, so use the Sky checkout and contract summary to confirm the exact future price-change terms before ordering.

Support route: For NOW Powered by Sky, your broadband contract is with Sky and Sky manages the service. That is clearer than the old split setup, but it also means broadband support is through Sky rather than NOW.

Standard streaming now includes ads: On the TV side, the baseline NOW experience is ad-supported unless you add Boost or Ultra Boost, and even those do not remove ads from live channels or live sports.

Customer review context: NOW’s wider Trustpilot profile was rated 1.1/5 from just over 15,000 reviews when checked on 2 October 2026. That profile covers NOW’s wider TV and subscription service as well as broadband-related experiences, so it should not be treated as a broadband-only rating.

Supplied by Sky, not a separate ISP

The current NOW Powered by Sky broadband terms state that the service is supplied by Sky. This is not a separate challenger operator running its own parallel network. Customers use a Sky-backed service, Sky systems and a Sky-style support flow.