NOW Broadband Review (Updated June 2026)

Powered by Sky, and sold that way now

NOW’s broadband proposition is now front-and-centre branded as NOW Broadband Powered by Sky. The live deals page talks up Sky’s customer service, and when you click through to buy, the order is completed on Sky.com.

That matters because this no longer feels like a quirky side-route with unusual flexibility. It feels like a stripped-back Sky broadband journey, aimed at people who want simple full fibre and the option of NOW memberships on top.

Sky Hub by default, WiFi Max if you pay extra

New customers are now clearly stepping into Sky’s hardware ecosystem. The standard setup uses a Sky Hub loaned at no cost while you subscribe, and the optional Sky WiFi Max add-on gives you stronger in-home features such as device priority, parental controls, advanced security alerts, engineer support and mobile data backup for outages.

That is useful, but it also sums up the modern NOW Broadband experience quite neatly. The basic product is good enough, while the nicer bits live one step up the ladder.

Still the main reason some people pick it

Let’s be honest, the broadband alone is not the whole pitch. The real hook is that you can bolt on NOW memberships and keep everything in the same general Sky universe without paying for a full traditional Sky TV setup.

That still has a lot going for it. NOW Sports currently gives you all 12 Sky Sports channels plus Sky Sports+, while Entertainment is still built around Sky Originals, Sky channels and big HBO box sets. On the TV side, NOW also still offers more flexibility than its broadband now does, with day passes for sports and saver terms on some entertainment offers.

One thing to remember: the standard NOW viewing experience includes ads, 720p picture quality and one stream at a time. If you want Full HD, Dolby 5.1 and two streams at once, you need Boost. If you want 4K Ultra HD, Dolby Atmos and three streams, that is Ultra Boost. Neither add-on removes ads from live sports or live channels.

• Entertainment: Sky Atlantic, HBO box sets, Sky Originals and live entertainment channels.
• Cinema: Sky Cinema films on demand, plus the usual rotating blockbuster push.
• Sports: All 12 Sky Sports channels, Sky Sports+, plus day or month membership options.

Current Full Fibre options

NOW Full Fibre 75: 80 Mb/s estimated download, 16 Mb/s estimated upload, currently £23 a month on the live deal card.

NOW Full Fibre 100: 100 Mb/s estimated download, 18 Mb/s estimated upload, currently £25 a month on the live deal card.

NOW Full Fibre 300: 300 Mb/s estimated download, 40 Mb/s estimated upload, currently £30 a month on the live deal card.

The deal cards show a 24-month minimum term, £0 activation and £0 delivery, with prices marked as able to change during the contract. NOW’s terms also say set-up or router-delivery fees may be required in some cases, so always check the final Sky basket before committing.

How available is it?

The live NOW broadband page currently says these deals are available to 51% of UK homes. So while the product is now simpler than before, it is not something every address can actually order yet.

Contract feel

The key change is not just the speed list, it is the buying journey. NOW sends you to Sky.com to complete the broadband order, and the deal cards now point to a 24-month minimum term. For new sign-ups, this behaves much more like a standard Sky broadband contract than the old rolling NOW setup people used to associate with the brand.

What you are really buying

NOW no longer competes on raw speed. The broadband pitch is more about simple pricing, decent reliability and an easy route into Sky-backed service. If your household just wants full fibre that works, the 75Mb and 100Mb tiers are fine. If you want faster uploads or headline speeds above 300Mb, this is not where you go.

The ceiling is 300Mb down and 40Mb up. That is plenty for 4K streaming, gaming and working from home, but it is not in the same conversation as the faster 900Mb and gigabit rivals now being advertised elsewhere.

NOW is still a relatively no-fuss provider, but there are a few extras worth knowing about.

• Broadband Buddy: NOW still lists Broadband Buddy as a free extra for broadband members. It covers phishing and malware blocking, plus basic parental filtering and site controls.
• Internet Calls: For full fibre customers, Sky Talk is provided as Internet Calls as standard. In practical terms, voice calls use your broadband connection, so check the terms if you rely on a landline for emergency access.
• Sky WiFi Max: Paid add-on, with device priority, parental controls, advanced security monitoring, engineer support and mobile data backup for outages.

Price changes: Ofcom now requires in-contract subscription price rises for new broadband contracts to be shown clearly in pounds and pence before you sign up. NOW’s live deal cards currently say prices may change during the 24-month minimum term, so check the Sky checkout and contract summary for the exact figures before ordering.

Support route: NOW still heavily pushes Help Centre and Live Chat, rather than making phone support the obvious first option. That suits some people and drives others mad.

Standard streaming now includes ads: On the TV side, the baseline NOW experience is ad-supported unless you add Boost or Ultra Boost, and even those do not remove ads from live channels or live sports.

Supplied by Sky, not a separate little ISP

The current NOW Powered by Sky broadband terms state that the service is supplied by Sky. In plain English, this is not a separate challenger operator running its own parallel network setup. You are dealing with a Sky-backed service, Sky systems and a Sky-shaped support flow.

We updated this review on 2nd June 2026 to reflect what customers see on NOW’s live broadband journey today.

• Prices refreshed: Updated the headline Full Fibre 75, 100 and 300 prices to £23, £25 and £30 a month.
• Price-rise wording corrected: Removed the previous fixed-rise wording and replaced it with the current customer warning that prices may change during the 24-month minimum term.
• Sky handoff made clearer: Clarified that NOW sends new broadband orders to Sky.com, with the product supplied and supported through Sky systems.
• Score unchanged: The overall rating remains 8.0/10