Our Mission: Your Trusted Broadband Partner
Finding a good broadband deal often feels like navigating a maze of confusing terms, hidden fees, and biased reviews. We've been there, and we knew there had to be a better way. That's why we created Find Cheap Broadband. Our mission is to cut through the noise and be a true partner in your search. We put you, the user, first—simplifying complex information and providing everything you need to make a confident choice, all in one place.
What Makes Us Different?
In a crowded market of comparison sites, we stand apart by focusing on what truly matters: providing you with unbiased, deeply researched, and genuinely helpful information. Our entire approach is built on a foundation of trust and transparency.
- The Dynamic Trust Score: We don't just list prices. We developed the Dynamic Trust Score, a proprietary 50-factor analysis that provides a true, data-driven rating for every ISP. This score adapts to your needs, whether you're a gamer needing low latency or a family needing reliable value.
- A Human-First Philosophy: Our research, analysis, and reviews are 100% human-led. We use technology to assist us, but our conclusions are always drawn from the hard work and expertise of our dedicated team.
- Radical Transparency: We believe you deserve to see the whole picture. That means we include major providers even if they don't offer us a commission. Our loyalty is to you, not to affiliate partnerships.
Our Human-First Content Process
Our strength lies in our rigorous, human-centric process. Our insights, analysis, and conclusions are 100% human. AI is merely a tool we use to handle data; it is never the source of our recommendations or reviews. Here’s a transparent look at how every piece of content is created:
Stage 1: Deep-Dive Human Research & Verification
This is the foundation of everything we do. Our human team conducts its own independent, primary research, including hands-on testing of services, auditing customer support, and spending countless hours analyzing real user feedback from forums and social media. Every claim is meticulously checked against primary sources like provider terms of service.
Stage 2: AI-Assisted Data Organisation
Once our human experts have gathered and verified all the information, we use AI tools to help us organize this vast amount of data efficiently. This allows us to spot trends and manage complex datasets, but the tool is always guided by human expertise. The AI doesn't think; it organizes what our human researchers have already validated.
Stage 3: Expert Editing for Clarity & Simplicity
Once all facts are verified and organized, our expert editors refine the content. Their job is to remove confusing jargon, simplify complex topics, and ensure everything is written in a clear, human voice that’s easy for everyone to understand.
Stage 4: Final Quality & Accuracy Approval
Before anything is published, it undergoes a final quality approval check. A senior editor with deep knowledge of the UK and US broadband markets reviews the article one last time to ensure it meets our high standards for accuracy, clarity, and helpfulness. Only after passing this final human check is the content approved to go live.
Our Definition of "Cheap"
Our name is Find Cheap Broadband, but we don't believe "cheap" should ever mean "low quality." For us, cheap means long-term value. A low introductory price is meaningless if it's followed by a massive price hike, poor service, and hidden fees. Our analysis is designed to identify true value by looking beyond the sticker price. We heavily weigh factors like post-contract price increases, data cap policies, and the quality of included equipment to find plans that are affordable over the entire life of your contract and beyond.
The People Behind the Data
Find Cheap Broadband isn't run by faceless algorithms. We are a team of researchers, writers, and tech enthusiasts who are also consumers, just like you. We've felt the frustration of slow internet and confusing contracts. That passion drives us to do the hard work of in-depth research so that your decision can be simple and stress-free.
How We Remain Independent & Trustworthy
Find Cheap Broadband is a reader-supported publication. If you find a deal you like and sign up through a link on our site, the provider may pay us a small commission at no extra cost to you. This model funds our extensive, independent research and keeps the site free for everyone. Our recommendations are always driven by our research and our ranking methodology, never by commissions.
Our Company Details
FindCheapBroadband.com is a proud member of the FindCheapEverything LTD family, owned and operated by our parent company, The Co Universe LTD. We believe in total transparency, which is why we provide our full, verifiable company details in the footer of every page. To learn more about our editorial independence and our business model, please see our detailed How We Rank ISPs page.