My Expertise & Approach
I combine years of data analysis with a relentless focus on the real-world user experience. I'm not just looking at advertised speeds; I'm digging into the details that matter most.
- Data-Driven Analysis: I lead the development of our ranking methodology, a comprehensive, 50-factor system that rates ISPs on everything from customer service reliability to long-term value.
- Hands-On Research: My analysis is grounded in primary research. I spend hours scrutinizing terms of service, auditing provider claims, and analysing thousands of real user reviews to separate marketing hype from reality.
- Unbiased Reviews: Every review is a result of meticulous research, designed to give you a completely objective and honest perspective.
- Customer-First Priority: Commission never dictates my recommendations. What's best for the customer is the only thing that matters, period.
- Simplifying the Technical: I translate complex jargon into simple, easy-to-understand language, so you know exactly what you're getting.
- Focus on Value: My core goal is to help you find genuinely cheap broadband that doesn't compromise on quality or reliability.
Latest Articles & Reviews
Here are some of my most recent analyses of the UK broadband market. I'm constantly updating my research to reflect the latest changes in pricing, technology, and provider performance.
Connect With Me
I believe in transparency and open dialogue. While I can't offer individual advice, you can follow the broader work of our team and stay updated on the latest industry insights through our social channels.