NOW Broadband Review (Updated March 2026)

Powered by Sky, and sold that way now

NOW’s broadband proposition is now front-and-centre branded as NOW Broadband Powered by Sky. The live deals page talks up Sky’s customer service, and when you click through to buy, the order is completed on Sky.com.

That matters because this no longer feels like a quirky side-route with unusual flexibility. It feels like a stripped-back Sky broadband journey, aimed at people who want simple full fibre and the option of NOW memberships on top.

Standard hub by default, WiFi Max if you pay extra

New customers are now clearly stepping into Sky’s hardware ecosystem. The standard setup is the regular Sky Broadband Hub, while the optional Sky WiFi Max add-on gives you stronger in-home features such as device priority, parental controls, advanced security alerts and mobile data backup for outages.

That is useful, but it also sums up the modern NOW Broadband experience quite neatly. The basic product is good enough, while the nicer bits live one step up the ladder.

Still the main reason some people pick it

Let’s be honest, the broadband alone is not the whole pitch. The real hook is that you can bolt on NOW memberships and keep everything in the same general Sky universe without paying for a full traditional Sky TV setup.

That still has a lot going for it. NOW Sports currently gives you all 12 Sky Sports channels plus Sky Sports+, while Entertainment is still built around Sky Originals, Sky channels and big HBO box sets. On the TV side, NOW also still offers more flexibility than its broadband now does, with day passes for sports and saver terms on some entertainment offers.

One thing to remember: the standard NOW viewing experience includes ads. If you want Full HD, Dolby 5.1 and two streams at once, you need Boost. If you want 4K, Dolby Atmos and three streams, that is Ultra Boost.

• Entertainment: Sky Atlantic, HBO box sets, Sky Originals and live entertainment channels.
• Cinema: Sky Cinema films on demand, plus the usual rotating blockbuster push.
• Sports: All 12 Sky Sports channels, Sky Sports+, plus day or month membership options.

Current Full Fibre options

NOW Full Fibre 75: 80 Mb/s estimated download, 16 Mb/s estimated upload, currently £24 a month. The page also states this will rise by £3 a month from 1 April 2026.

NOW Full Fibre 100: 100 Mb/s estimated download, 18 Mb/s estimated upload, currently £26 a month, again with a stated £3 a month rise from 1 April 2026.

NOW Full Fibre 300: 300 Mb/s estimated download, 40 Mb/s estimated upload, currently £31 a month, with the same £3 a month rise flagged on the page.

How available is it?

The live NOW broadband page currently says these deals are available to 51% of UK homes. So while the product is now simpler than before, it is not something every address can actually order yet.

Contract feel

The key change is not just the speed list, it is the buying journey. NOW now sends you to Sky.com to complete the broadband order, so for new sign-ups this behaves much more like a standard Sky broadband contract than the old rolling NOW setup people used to associate with the brand.

What you are really buying

NOW no longer competes on raw speed. The whole broadband pitch is more about simple pricing, decent reliability and an easy route into Sky-backed service. If your household just wants full fibre that works, the 75Mb and 100Mb tiers are fine. If you want bragging rights, this is not where you go.

The ceiling is 300Mb down and 40Mb up. That is plenty for 4K streaming, gaming and working from home, but it is not in the same conversation as the faster 900Mb and gigabit rivals now being advertised elsewhere.

NOW is still a relatively no-fuss provider, but there are a few extras worth knowing about.

• Broadband Buddy: NOW still lists Broadband Buddy as a free extra for broadband members. It covers phishing and malware blocking, plus basic parental filtering and site controls.
• Internet Calls: With Sky full fibre products, voice is now handled through Internet Calls rather than the old-style traditional setup. In practical terms, think digital voice, not old-school landline service.
• Sky WiFi Max: Paid add-on, currently from £4 a month, with device priority, parental controls, advanced security monitoring, engineer perks and mobile data backup for outages.

Price rises: Ofcom now requires providers to set in-contract rises out in pounds and pence, which is better for clarity. In NOW’s case, the current deals page already says broadband prices will rise by £3 a month from 1 April 2026, and may change again during the minimum term.

Support route: NOW still heavily pushes Help Centre and Live Chat, rather than making phone support the obvious first option. That suits some people and drives others mad.

Standard streaming now includes ads: On the TV side, the baseline NOW experience is ad-supported unless you add Boost or Ultra Boost, and even those do not remove ads from live channels or live sports.

Sky-backed, not a separate little ISP

The older broadband contract wording describes NOW TV as a trading name of Sky UK Limited. In plain English, this is not some separate challenger operator running its own parallel setup. You are dealing with a Sky-backed service, Sky systems and a Sky-shaped support flow.