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Virgin Media Broadband Review

Virgin Media Broadband Review (Updated 2026)

Speed Demon or Customer Service Nightmare?

Updated: 2nd February 2026 By Hasnaat Mahmood

Virgin Media has long held the crown for widely available speed in the UK. By bypassing the Openreach network entirely and using their own cables, they have offered gigabit speeds years before the competition caught up, but with a reputation for questionable support and annual price hikes, is the raw power worth the headache? Let's dive in to this honest Virgin Media Broadband Review in 2026.

OVERALL RATING 7.2/10 0.1 decrease since August 2025
RELIABILITY
SPEED
SUPPORT
FEATURES
PRICE
AVAILABILITY

Pros and Cons

What It Nails

  • Raw Download Speed Gig1 (avg 1,130Mbps) is now rolled out across Virgin Media’s network, which passes ~18.26 million UK premises.
  • Volt Benefits If you have an O2 mobile SIM, your broadband speed gets boosted to the next tier for free, and your mobile data doubles.
  • TV 360 Platform Their TV box is excellent, offering a seamless interface that integrates Sky Sports, TNT Sports, and streaming apps in 4K.
  • Independent Network Because they don't use Openreach copper, they are often the only high-speed option in areas where BT/Sky can only provide slow ADSL or FTTC.

The Drawbacks

  • Customer Support As detailed in our review below, getting an issue resolved via live chat can be an exercise in extreme patience.
  • Upload Speeds Unlike full fibre networks which often offer symmetrical speeds, Virgin's upload speeds are significantly slower than their downloads (e.g., 52Mbps average upload on M500 (avg 516Mbps down)).
  • Price Rises Virgin Media has annual April price rises, but the method depends on when you signed up: older contracts (before 9 Jan 2025) use RPI + 3.9%, while newer contracts use a fixed £ increase.
  • Hub Mode Required The supplied routers (Hub 3/4) can struggle with many devices. Power users often need to put them in "Modem Mode" and buy their own router.
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The Infrastructure

Cable vs Fibre

Virgin Media is unique in the UK broadband landscape. While most providers resell access to the Openreach telephone network, Virgin owns its own coaxial and fibre cables (HFC). This infrastructure allows them to deliver speeds that traditional copper phone lines simply cannot touch.

Virgin Media O2 is expanding full-fibre (XGS-PON) in parts of its footprint (including via nexfibre) and offers an optional symmetrical upload add-on on full-fibre services. Most customers are still on DOCSIS 3.1 today, with asymmetric uploads.

Network Type: Proprietary Cable/Fibre Mix
Virgin Media Broadband Reviewed

Hardware: The Hub Family

Hub 3, 4, and 5

Depending on your package, you will receive one of Virgin's "Hub" routers. The Hub 3 is the older standard issue, known for the "Intel Puma 6" chipset latency spikes, though firmware updates have mitigated this somewhat. The Hub 4 is more capable, designed for gigabit speeds.

The star of the show is the Hub 5, which supports Wi-Fi 6. This is generally reserved for Gig1 or existing customers upgrading their package. In full-fibre (XGS-PON) areas (e.g., Gig2), Virgin supplies the Hub 5x router. It offers significantly better range and speed handling than its predecessors. Crucially, all these Hubs can be put into "Modem Mode," allowing you to use your own high-performance mesh system while the Hub acts purely as a passthrough device.

My Real World Nightmare (and Dream Speeds)

The Speed: Flawless

I am currently on the Virgin Media M500 package. This is marketed as an ultrafast broadband speed suitable for large households of five or more people. In theory, it averages a download speed that is 16Mbps faster than standard 500Mbps broadband, with an average upload speed of 52Mbps.

In practice? It has been absolutely rock solid. Since I have been with them, speed has never been an issue.

My personal speed test result below confirms this. I am pulling 554.07 Mbps download and 52.06 Mbps upload. The latency is also very good for a cable connection, with an Idle Ping of 11ms and Jitter of just 1ms. For gaming and 4K streaming, the performance is undeniably above average.

Virgin Media M500 Speed Test Result showing 554Mbps download

The Support: A Total Disaster

However, the technical performance is completely let down by the customer service. My plan included a Netflix subscription, but the initial activation link I received simply didn't work.

This kicked off a saga where I had to message them on live chat five separate times. Each time, I was connected to an advisor (usually with a foreign name, suggesting offshore support centers) who would apologize and promise that the issue would be fixed and a new link sent within one working day.

Virgin Media Live Chat Complaint Screenshot 1 Virgin Media Fixed Email Screenshot

One advisor even promised a £5 credit off my bill as compensation. Yet, despite these promises, I never received the new link after any of those five conversations. It was incredibly frustrating-they were quick to reply to the chat, but so slow to actually action anything.

Then, completely randomly, two weeks after my last message, I finally received the activation link via email. While it works now, having to chase them five times for a basic contract inclusion is extremely disappointing.

The Packages

Virgin divides its packages by speed tier. Here is how they stack up.

M125 to Gig1

M125 & M250: The entry-level tiers. M125 (132Mbps avg) is great for small homes, while M250 (264Mbps avg) is the sweet spot for couples who both stream in 4K.

M350 & M500: The power user tiers. M500 (516Mbps avg) is what we tested above. It is perfect for large families where everyone is online at once downloading updates, streaming, and gaming.

Gig1: The widely available flagship. With 1,130Mbps average download speeds, this is overkill for most, but essential for heavy downloaders who want to grab a 100GB Xbox game in roughly 12 minutes.

Upload Speed Limits

It is important to note the asymmetry. While Gig1 gives you 1Gbps down, the upload is capped at around 104Mbps. Compare this to alternative full fibre providers like Community Fibre, who often offer 1Gbps download AND 1Gbps upload. If you are a YouTuber or Twitch streamer, this matters.

Upload Speed: Asymmetric (Lower than Download)

Performance & Speed

By The Numbers

As verified in our personal testing, the speeds are authentic. Virgin says its advertised average speeds are calculated at peak times (8–10pm); real-world peak performance can still vary by area. While DSL providers often see speeds dip in the evening, cable broadband tends to be more resilient to congestion, provided the local area capacity hasn't been oversold.

Top Speed up to 2Gbps (Gig2)
Technology DOCSIS 3.1 / XGS-PON
Ping/Jitter Low (11ms)

Top Alternatives

If the customer service horror stories put you off, here are the rivals to consider.

Sky Broadband SERVICE
Sky generally rates much higher for customer service. Their speeds (via Openreach) now go up to 900Mbps in many areas, making them a viable alternative if you want a quieter life.
Great for: Support Stability
BT Full Fibre RELIABILITY
BT's "Hybrid Connect" offers an unbreakable connection using EE 4G backup. If you work from home and literally cannot afford an outage, this is a safer bet than Virgin.
Best for: Home Workers
Hyperoptic SYMMETRIC
If you can get it, Hyperoptic offers symmetrical speeds (e.g. 1Gbps up AND down) for a cheaper price. The catch? Their availability is limited to specific apartment blocks and streets.
Best for: Uploaders

The Full List of Extras

Virgin rarely sells just "broadband". They are masters of the bundle. Here is what else you can get:

  • Stream Box: A small puck that plugs into your TV. It lets you subscribe to Sky Sports, Cinema, and Netflix on a rolling 30-day contract, often with 10% credit back on subscriptions.
  • Volt (O2): The big differentiator. Combine O2 Mobile with Virgin Broadband to get a speed boost to the next tier, double mobile data, and "WiFi Max" pods if needed.
  • WiFi Max: WiFi Max guarantees a minimum 30Mbps in every room or £100 credit back. It’s included with Gig1, Gig2 and Volt (and otherwise can be added for a monthly fee, eligibility/terms apply).
  • Web Safe: Network-level filtering that blocks malware and allows parents to restrict certain categories of websites (like gambling or adult content) easily.

The Trade-Offs

Before you commit to an 18-month contract, read the small print. The speed is seductive, but the terms can be strict.

RPI Price Hikes: Virgin Media has annual April price rises, but the method depends on when you signed up: older contracts (before 9 Jan 2025) use RPI + 3.9%, while newer contracts use a fixed £ increase set out in your contract summary. In high inflation years, the older method has resulted in customers seeing bills jump significantly.

Cancellation Hell: As my personal experience with support showed, talking to Virgin can be difficult. Customers frequently report waiting hours on hold to cancel services, often being passed between "retention" departments aggressively trying to make them stay.

Ownership & Structure

Virgin Media O2

Since June 2021, Virgin Media has been a 50:50 joint venture between Liberty Global and Telefónica (owners of O2). This merger created a giant capable of challenging BT Group. This is why you see so much cross-promotion (Volt) between Virgin broadband and O2 mobile contracts. They are, for all intents and purposes, the same corporate entity.

FAQs

Do I need a phone line for Virgin Media?

No. Unlike Openreach providers (Sky, BT, TalkTalk), Virgin Media uses its own cable network. You do not need a traditional BT landline, and most of their modern packages are broadband-only by default.

What are the benefits of Volt?

If you have an O2 mobile SIM and Virgin Media broadband, "Volt" boosts your broadband speed to the next tier available (e.g., M500 becomes Gig1) and doubles your mobile data allowance for free.

Is the installation difficult?

If your home has had Virgin before, you can usually self-install with a QuickStart kit. If not, an engineer will need to drill a hole through your exterior wall to bring the dedicated cable into your home.

How We Rated Virgin Media

Affiliate Disclosure We may earn a commission if you sign up through our links. However, commission rates are never a factor in our rankings.

To ensure fairness, we use a standardised weighting system across all our ISP Reviews. Here is exactly how the 7.2/10 score for Virgin Media was calculated:

PERFORMANCE35%
VALUE FOR MONEY25%
CUSTOMER EXP15%
REPUTATION10%
AVAILABILITY10%
FEATURES5%

This approach allows us to judge the best deal for each customer without bias. Commission, CPA, and margins are not used in the scoring model.

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REVIEWED BY Hasnaat Mahmood

HASNAAT MAHMOOD

Broadband & Technology Expert

"Virgin Media is a paradox. On one hand, the engineering is brilliant-delivering speeds that genuinely transform how you use the internet. On the other, the support infrastructure feels stuck in the past. If you are tech-savvy and rarely need help, it's one of the best connections in the UK. If you need hand-holding or face any errors, prepare for frustration."

Telecoms Analyst ISP Auditor Network Infrastructure Broadband Expert