The broadband industry is deliberately confusing. It’s a landscape of teaser rates, technical jargon, and hidden fees, all designed to make simple comparisons difficult. We created FindCheapBroadband.com to cut through that noise. Our mission is not just to show you prices, but to empower you with genuine, deeply researched, and easy-to-understand insights so you can make a confident decision.
Our recommendations are the result of a proprietary, exhaustive research system we call the Dynamic Trust Score. This isn't a simple "best-of" list. It's an adaptive, data-driven framework that evaluates providers from every conceivable angle. We have personally invested hundreds of hours into compiling and analysing the data for every ISP, ensuring that the score you see is a true reflection of the service you will receive.
The Foundation: Our 6-Pillar Analysis
At the heart of the Dynamic Trust Score is a meticulous analysis of over 50 distinct factors for every single provider. To truly understand an ISP, you must dissect its entire operation. We group these metrics into six foundational pillars, which form the DNA of every rating on our site.
Pillar 1: Performance & Reliability
Advertised vs. Actual Download Speed: Comparison against Ofcom/FCC data.
Advertised vs. Actual Upload Speed: Scrutiny of upload performance against claims.
Download Speed Consistency: Performance during peak vs. off-peak hours.
Upload Speed Consistency: Reliability of upload speeds when it matters most.
Symmetrical Speed Availability: High scores for providers offering a 1:1 download-to-upload ratio.
Average Latency (Ping): Critical for gaming, streaming, and video calls.
Average Jitter: Measures the stability of your connection's latency.
Average Packet Loss: Assesses data integrity during transmission.
Core Network Technology: Scoring based on the reliability of FTTP, FTTC, Cable, etc.
National Uptime Guarantee (SLA): The provider's official promise of service availability.
User-Reported Outage Frequency: Analysis of community-reported service interruptions.
Average Outage Duration: How quickly service is restored after an issue.
Network Congestion Management: Policies on traffic shaping or throttling.
Peering & Transit Quality: The quality of the ISP's backbone connections to the wider internet.
IPv6 Support & Implementation: Future-readiness of the network infrastructure.
Pillar 2: Cost, Value & Transparency
Standard Monthly Price (per Mbps): The true cost-per-megabit of a plan.
Introductory Offer Value: How good the initial "teaser" rate really is.
Post-Contract Price Hike: The percentage increase in cost after the minimum term.
Clarity of Price Hike Policy: How upfront the provider is about future price rises.
Installation & Activation Fees: All one-off setup charges.
Equipment Rental Fees: Any mandatory monthly cost for the router or other hardware.
Data Cap Policy: Heavy penalties for anything other than truly unlimited data.
Data Overage Charges: The cost per gigabyte if a data cap is exceeded.
Early Termination Fee (ETF) Amount: The total cost to leave a contract early.
ETF Calculation Fairness: How the ETF is calculated (e.g., flat fee vs. remaining months).
Contract Length Flexibility: Availability of shorter-term or rolling contracts.
Billing Transparency: How easy it is to understand your monthly bill.
Hidden Fees in Terms of Service: A deep dive into the fine print for unexpected costs.
Availability of Social/Low-Income Tariffs: Commitment to providing affordable access.
Satisfaction & Price Match Guarantees: Pro-consumer policies that add value.
Pillar 3: Customer Experience & Support
Official Complaint Volume: Data from regulators like Ofcom and the FCC.
Overall Satisfaction Score: Aggregated from J.D. Power, ACSI, and other surveys.
Phone Support Wait Time: Average time to speak to a human agent.
First-Call Problem Resolution Rate: How often issues are fixed on the first attempt.
Live Chat Support Quality: Effectiveness and availability of online chat.
Email Support Responsiveness: Time taken to receive a helpful reply.
Online Self-Help Resources: Quality of FAQs, tutorials, and community forums.
Ease of Contacting Support: How many hoops you have to jump through.
Technician Professionalism & Punctuality: Based on aggregated user reviews.
Account Management & App Usability: The quality of the digital experience.
Pillar 4: Availability & Coverage
National Network Footprint: The percentage of UK/US households the provider can service.
Full-Fibre (FTTP) Availability: The percentage of their own network that uses the most reliable technology.
Regional Exclusivity: Providers limited to specific cities or regions receive lower scores.
5G Home Broadband Availability: For mobile broadband providers, the extent of their 5G coverage.
Ease of Checking Availability: The quality and accuracy of the provider's postcode checker.
Pillar 5: Features & Technology
Supplied Router Wi-Fi Standard: Scoring for Wi-Fi 6, 6E, or 7.
Supplied Router Hardware Specs: Quality of CPU, RAM, and Ethernet ports (e.g., 2.5Gbps).
Router Software & Customisability: User control over network settings.
ISP-Provided Mesh Wi-Fi System: Availability of whole-home Wi-Fi solutions.
Customer Rewards & Perks: Value of loyalty programs like Sky VIP or Xfinity Rewards.
Network-Level Security Suite: Built-in protection against malware and phishing.
Advanced Parental Controls: Granular control over content and screen time.
Static IP Address Availability: A crucial feature for some advanced users and businesses.
Bundled Extras: Value of included perks like cloud storage or public Wi-Fi access.
Mobile App Features: Advanced capabilities like network management and diagnostics.
Pillar 6: Industry Reputation & Awards
A provider's raw performance is only part of the story. This pillar synthesises data from across the industry to build a picture of a provider's public perception and official accolades. The score is an aggregate of:
Major Tech Publication Reviews: Scores from trusted sites like uSwitch, Expert Reviews, and Broadband.co.uk.
Consumer Champion Verdicts: Ratings from organisations like Which?.
User Review Platforms: Aggregated scores from large-scale platforms like Trustpilot.
Industry Awards & Recognition: Accolades from recognised industry bodies.
This data was personally compiled and normalised into a 10-point score by the FindCheapBroadband.com team. All data is accurate as of 19th August 2025.
Our Core Innovation: Context-Aware Rankings
A single "best" ISP doesn't exist. The best provider for a hardcore gamer is different from the best provider for a large family on a budget. This is where our methodology truly serves you. Instead of using one static score for every page, we dynamically re-weigh our 50+ data points to create a tailored recommendation for the specific page you are viewing.
Crucially, this means our recommended order is based purely on what makes genuine sense for each user, not on who gives us the most commission.
Dynamic Weighting: The Right Score for Every Need
On each page, we clearly show how we calculated the scores and which weighting profile was used. This ensures every page provides an accurate, logical, and context-aware rating.
The letters in the table below correspond to our six core pillars:
P - Performance & Reliability
V - Cost, Value & Transparency
C - Customer Experience & Support
A - Availability & Coverage
F - Features & Technology
R - Industry Reputation & Awards
Here are real examples for some pages. Each page shows its own weight split so customers can see exactly how rankings are calculated.
Example weight splits by page intent
Page / Use-Case
Weights (P/V/C/A/F/R)
Why This Split?
Balanced Default (Reviews & Generic Lists)
35% / 25% / 15% / 10% / 5% / 10%
The canonical “overall” order used unless a page has a very specific use-case.
Home (Front Page)
25% / 40% / 10% / 10% / 5% / 10%
This page explicitly targets cheap, budget broadband deals. We heavily weight Value, factoring total cost of ownership (12/18/24-month),
promo → standard price changes, setup/installation & router fees, mid-contract rise policies, and contract flexibility. Performance still counts,
but speed beyond the use-case doesn’t inflate scores.
Best Gaming Broadband
50% / 15% / 5% / 10% / 10% / 10%
Latency, jitter, and packet loss dominate. Extras like 2.5G ports & Wi-Fi 6E matter. Reputation is less critical than stable performance.
Best Business Broadband
40% / 10% / 20% / 10% / 10% / 10%
Prioritises uptime, throughput consistency, and low contention. Customer experience includes SLAs, 24/7 support, and account management.
Features like static IPs/VLANs and failover options are weighted. Price matters, but reliability wins.
Best Streaming Broadband
45% / 20% / 10% / 10% / 10% / 5%
Sustained download capacity and evening-peak stability take the lead. We also consider data caps, traffic management, and Wi-Fi quality for 4K/8K households.
Value reflects total monthly cost for typical streamers.
Best Student Broadband
30% / 40% / 10% / 10% / 5% / 5%
Students need affordable tariffs and flexible terms. We weight Value for student discounts, shorter contracts, low setup costs, and exit fees.
Performance focuses on reliable speeds for lectures, cloud apps, and streaming; features like basic parental controls and easy self-install help.
Legend: P = Performance, V = Value, C = Experience, A = Availability, F = Features, R = Reputation.
How this ensures transparency: this approach lets us judge the best deal for each customer without bias. Commission, CPA, payout rates, and margins are not used anywhere in the scoring model—providers cannot buy a higher rank. Every score is computed for what’s best for the customer.
Why this method is unique — and truly customer-first
Use-case weights, not margins: Each page discloses its weight split so priorities match the reader’s intent (gaming, streaming, students, business, etc.). Affiliate economics never influence weights or outcomes.
Transparent, reproducible math: Scores come from published inputs (e.g., promo vs standard price, TCO over contract term, setup fees, mid-contract rises, latency/jitter, SLAs, features) combined with the weights shown above. Anyone can trace how a rank was produced.
No pay-to-play—ever: Providers cannot purchase placement in ranked lists. Ads or sponsorships (if any) are kept separate and clearly labelled.
Consistent across our sites: This customer-first, use-case-weighted framework powers all of our comparison platforms under FindCheapEverything LTD (e.g., broadband, VPNs). Signals differ by category, but the principles never change.
Page-level disclosure: We show weights on the page itself so readers can verify that a “best” pick fits their situation, not ours.
Versioned & time-stamped: When weights or inputs change, we update the page and explain why. Methodology review date: .
Value (V): total cost of ownership over 12/18/24 months, promo→standard price, setup/router fees, exit fees, mid-contract rises.
Customer Experience (C): support hours, resolution times, SLAs (where applicable), complaint rates, installation lead times.
Availability (A): network footprint and eligibility by postcode/ZIP.
Features (F): static IP, Wi-Fi standard, included security, parental controls, failover options.
Reputation (R): multi-source review trends over time and verified third-party benchmarks.
Bottom line: the “best” ISP is the one that fits your needs. Our model is designed to prove that—openly—rather than to optimise our margins (which don’t factor into the score at all).
The Final Scores: A Transparent Breakdown
Transparency is paramount. Here is the exact breakdown of the "Balanced Score" for each provider. You can see how the individual pillar scores and our weighting system combine to create the final overall rating.
United Kingdom Providers
Provider
🚀 Perf. (35%)
💰 Value (25%)
🤝 Exp. (15%)
🗺️ Avail. (10%)
🛠️ Feat. (5%)
🏆 Rep. (10%)
Overall Score / 10
Zen Internet
9.2
8.1
9.8
9.5
7.5
9.4
9.0
Cuckoo Broadband
9.5
8.7
9.0
8.5
7.2
6.8
8.7
Sky Broadband
8.6
8.3
9.4
9.8
8.2
8.4
8.7
Plusnet Broadband
8.3
8.8
8.2
9.8
6.5
8.8
8.5
Community Fibre
9.8
8.8
8.5
2.5
7.8
7.3
8.3
BT Broadband
8.4
7.8
8.1
10.0
8.5
7.3
8.3
EE Broadband
8.5
7.9
8.0
9.8
8.6
7.0
8.3
Hyperoptic
9.6
8.6
8.4
3.0
7.8
8.0
8.3
YouFibre
9.4
9.0
8.2
3.0
7.5
8.0
8.2
NOW Broadband
7.8
8.9
7.0
9.8
6.0
7.8
8.1
Vodafone Broadband
8.2
8.1
7.0
9.8
7.8
7.1
8.0
Utility Warehouse
7.6
7.8
7.2
9.8
7.0
7.6
7.8
TalkTalk Broadband
7.4
8.5
6.5
9.8
6.8
6.8
7.7
Virgin Media
8.3
6.7
5.5
8.0
8.0
6.5
7.3
Three Home Broadband
6.8
9.0
7.2
7.0
7.0
4.0
7.2
United States Providers
Provider
🚀 Perf. (35%)
💰 Value (25%)
🤝 Exp. (15%)
🗺️ Avail. (10%)
🛠️ Feat. (5%)
🏆 Rep. (10%)
Overall Score / 10
Google Fiber
9.8
9.0
9.2
3.0
8.8
8.0
8.6
AT&T
9.6
8.0
8.9
6.0
8.4
6.9
8.4
Verizon Fios
9.5
8.0
8.8
5.5
8.2
6.8
8.3
Frontier
9.3
8.1
7.4
5.5
7.9
6.6
8.0
Xfinity
7.8
6.4
6.1
9.8
7.5
5.4
7.1
Spectrum
7.5
7.1
6.1
9.5
7.0
5.0
7.1
Cox
7.6
6.8
6.4
8.0
7.2
5.6
7.0
Starlink
6.7
7.0
4.9
10.0
4.2
7.5
6.8
Optimum
7.2
6.5
5.5
7.0
6.8
4.5
6.5
Note: US provider scores now use the full 6-pillar methodology for accurate comparison.
Demystifying the Maths
Our overall score is a weighted average of the six pillar scores. This ensures that the most critical aspects of an ISP's service have the biggest impact on its final rating. Here’s how it works using one of our top-rated providers, Zen Internet, as an example.
Total: 3.22 + 2.025 + 1.47 + 0.95 + 0.375 + 0.94 = 8.98, which we round to a final score of 9.0 / 10.
This method ensures a provider can't get a high rating with amazing speeds alone if their pricing is unfair or customer service is poor. It rewards well-rounded excellence.
In-Depth Provider Analysis
For complete transparency, this section provides a detailed look at how each provider scored across all of our individual rating factors. Use these breakdowns to see the specific strengths and weaknesses of each ISP.
Starlink (Satellite) - Full Breakdown (Updated August 2025)
🚀 Performance & Reliability (Overall: 6.7)
Advertised vs. Actual Download Speed
8.0
Advertised vs. Actual Upload Speed
7.5
Download Speed Consistency
6.5
Upload Speed Consistency
6.5
Symmetrical Speed Availability
2.0
Average Latency (Ping)
7.5
Average Jitter
6.5
Average Packet Loss
7.5
Core Network Technology (Satellite)
8.0
National Uptime Guarantee (SLA)
6.0
User-Reported Outage Frequency
6.5
Average Outage Duration
6.8
Network Congestion Management
6.0
Peering & Transit Quality
7.2
IPv6 Support & Implementation
8.0
💰 Cost, Value & Transparency (Overall: 7.0)
Standard Monthly Price (per Mbps)
4.0
Introductory Offer Value
2.0
Post-Contract Price Hike
10.0
Clarity of Price Hike Policy
10.0
Installation & Activation Fees
3.0
Equipment Rental Fees
10.0
Data Cap Policy
7.0
Data Overage Charges
8.0
Early Termination Fee (ETF) Amount
10.0
ETF Calculation Fairness
10.0
Contract Length Flexibility
10.0
Billing Transparency
7.0
Hidden Fees in Terms of Service
7.0
Availability of Social/Low-Income Tariffs
2.0
Satisfaction & Price Match Guarantees
5.0
🤝 Customer Experience & Support (Overall: 4.9)
Official Complaint Volume
6.5
Overall Satisfaction Score
7.0
Phone Support Wait Time
1.0
Ticket-Based Problem Resolution
6.0
Live Chat Support Quality
1.0
Ticket Support Responsiveness
4.0
Online Self-Help Resources
7.0
Ease of Contacting Support
3.0
Technician Professionalism & Punctuality
N/A
Account Management & App Usability
9.0
🗺️ Availability & Coverage (Overall: 10.0)
National Network Footprint
10.0
Full-Fibre (FTTP) Availability
N/A
Regional Exclusivity
10.0
5G Home Broadband Availability
N/A
Ease of Checking Availability
9.5
🛠️ Features & Technology (Overall: 4.2)
Supplied Router Wi-Fi Standard
8.5
Supplied Router Hardware Specs
7.5
Router Software & Customisability
3.0
ISP-Provided Mesh Wi-Fi System
8.0
Customer Rewards & Perks
1.0
Network-Level Security Suite
2.0
Advanced Parental Controls
1.0
Static IP Address Availability
1.0
Bundled Extras
1.0
Mobile App Features
9.0
🏆 Industry Reputation & Awards (Overall: 7.5)
Expert & Real-World Testing Reviews
8.0
Consumer Champion Verdicts
7.0
User Review Platforms
7.0
Industry Awards & Recognition
8.0
Frontier - Full Breakdown
🚀 Performance & Reliability (Overall: 9.3)
Advertised vs. Actual Download Speed
9.5
Advertised vs. Actual Upload Speed
9.5
Download Speed Consistency
9.2
Upload Speed Consistency
9.3
Symmetrical Speed Availability
10.0
Average Latency (Ping)
9.5
Average Jitter
9.4
Average Packet Loss
9.6
Core Network Technology (FTTP/DSL)
8.5
National Uptime Guarantee (SLA)
8.8
User-Reported Outage Frequency
9.0
Average Outage Duration
9.1
Network Congestion Management
9.2
Peering & Transit Quality
9.4
IPv6 Support & Implementation
9.5
💰 Cost, Value & Transparency (Overall: 8.1)
Standard Monthly Price (per Mbps)
8.5
Introductory Offer Value
8.8
Post-Contract Price Hike
7.0
Clarity of Price Hike Policy
8.0
Installation & Activation Fees
8.5
Equipment Rental Fees
8.0
Data Cap Policy
10.0
Data Overage Charges
10.0
Early Termination Fee (ETF) Amount
7.5
ETF Calculation Fairness
7.8
Contract Length Flexibility
7.5
Billing Transparency
7.5
Hidden Fees in Terms of Service
7.8
Availability of Social/Low-Income Tariffs
7.0
Satisfaction & Price Match Guarantees
7.5
🤝 Customer Experience & Support (Overall: 7.4)
Official Complaint Volume
7.0
Overall Satisfaction Score
7.2
Phone Support Wait Time
6.5
First-Call Problem Resolution Rate
7.5
Live Chat Support Quality
7.8
Email Support Responsiveness
7.0
Online Self-Help Resources
8.0
Ease of Contacting Support
7.5
Technician Professionalism & Punctuality
7.8
Account Management & App Usability
7.5
🗺️ Availability & Coverage (Overall: 5.5)
National Network Footprint
6.0
Full-Fibre (FTTP) Availability
7.5
Regional Exclusivity
10.0
5G Home Broadband Availability
N/A
Ease of Checking Availability
8.0
🛠️ Features & Technology (Overall: 7.9)
Supplied Router Wi-Fi Standard
8.5
Supplied Router Hardware Specs
8.0
Router Software & Customisability
7.5
ISP-Provided Mesh Wi-Fi System
8.0
Customer Rewards & Perks
6.5
Network-Level Security Suite
8.0
Advanced Parental Controls
7.5
Static IP Address Availability
7.0
Bundled Extras
7.0
Mobile App Features
8.2
🏆 Industry Reputation & Awards (Overall: 6.6)
Major Tech Publication Reviews
7.0
Consumer Champion Verdicts
6.5
User Review Platforms (BroadbandNow)
6.4
Industry Awards & Recognition
6.5
Cox - Full Breakdown
🚀 Performance & Reliability (Overall: 7.6)
Advertised vs. Actual Download Speed
8.6
Advertised vs. Actual Upload Speed
6.2
Download Speed Consistency
7.9
Upload Speed Consistency
7.1
Symmetrical Speed Availability
4.5
Average Latency (Ping)
7.6
Average Jitter
7.3
Average Packet Loss
8.1
Core Network Technology (Cable)
7.8
National Uptime Guarantee (SLA)
7.1
User-Reported Outage Frequency
7.1
Average Outage Duration
7.4
Network Congestion Management
7.6
Peering & Transit Quality
8.1
IPv6 Support & Implementation
9.2
💰 Cost, Value & Transparency (Overall: 6.8)
Standard Monthly Price (per Mbps)
7.2
Introductory Offer Value
7.8
Post-Contract Price Hike
4.8
Clarity of Price Hike Policy
6.2
Installation & Activation Fees
6.5
Equipment Rental Fees
5.5
Data Cap Policy
7.5
Data Overage Charges
6.5
Early Termination Fee (ETF) Amount
6.8
ETF Calculation Fairness
7.2
Contract Length Flexibility
7.2
Billing Transparency
6.9
Hidden Fees in Terms of Service
6.6
Availability of Social/Low-Income Tariffs
8.2
Satisfaction & Price Match Guarantees
5.2
🤝 Customer Experience & Support (Overall: 6.4)
Official Complaint Volume
6.1
Overall Satisfaction Score
6.6
Phone Support Wait Time
5.9
First-Call Problem Resolution Rate
6.3
Live Chat Support Quality
6.6
Email Support Responsiveness
5.6
Online Self-Help Resources
7.1
Ease of Contacting Support
6.1
Technician Professionalism & Punctuality
6.6
Account Management & App Usability
6.3
🗺️ Availability & Coverage (Overall: 8.0)
National Network Footprint
8.0
Full-Fibre (FTTP) Availability
6.5
Regional Exclusivity
10.0
5G Home Broadband Availability
N/A
Ease of Checking Availability
8.8
🛠️ Features & Technology (Overall: 7.2)
Supplied Router Wi-Fi Standard
7.8
Supplied Router Hardware Specs
7.2
Router Software & Customisability
6.8
ISP-Provided Mesh Wi-Fi System
7.2
Customer Rewards & Perks
6.2
Network-Level Security Suite
7.8
Advanced Parental Controls
7.2
Static IP Address Availability
6.2
Bundled Extras
7.2
Mobile App Features
7.8
🏆 Industry Reputation & Awards (Overall: 5.6)
ACSI Score (2025)
6.8
Major Tech Publication Reviews
6.5
User Review Platforms (BroadbandNow/Trustpilot)
4.8
Industry Awards & Recognition
6.0
Optimum (Altice) - Full Breakdown
🚀 Performance & Reliability (Overall: 7.2)
Advertised vs. Actual Download Speed
8.2
Advertised vs. Actual Upload Speed
5.8
Download Speed Consistency
7.5
Upload Speed Consistency
6.8
Symmetrical Speed Availability
4.2
Average Latency (Ping)
7.2
Average Jitter
7.0
Average Packet Loss
7.8
Core Network Technology (Cable)
7.2
National Uptime Guarantee (SLA)
6.8
User-Reported Outage Frequency
6.9
Average Outage Duration
7.0
Network Congestion Management
7.2
Peering & Transit Quality
7.8
IPv6 Support & Implementation
8.8
💰 Cost, Value & Transparency (Overall: 6.5)
Standard Monthly Price (per Mbps)
7.0
Introductory Offer Value
7.5
Post-Contract Price Hike
4.5
Clarity of Price Hike Policy
6.0
Installation & Activation Fees
6.2
Equipment Rental Fees
5.2
Data Cap Policy
9.0
Data Overage Charges
9.0
Early Termination Fee (ETF) Amount
6.5
ETF Calculation Fairness
7.0
Contract Length Flexibility
7.0
Billing Transparency
6.5
Hidden Fees in Terms of Service
6.2
Availability of Social/Low-Income Tariffs
7.8
Satisfaction & Price Match Guarantees
5.0
🤝 Customer Experience & Support (Overall: 5.5)
Official Complaint Volume
5.2
Overall Satisfaction Score
5.8
Phone Support Wait Time
5.0
First-Call Problem Resolution Rate
5.5
Live Chat Support Quality
5.8
Email Support Responsiveness
5.0
Online Self-Help Resources
6.5
Ease of Contacting Support
5.2
Technician Professionalism & Punctuality
5.8
Account Management & App Usability
5.5
🗺️ Availability & Coverage (Overall: 7.0)
National Network Footprint
7.0
Full-Fibre (FTTP) Availability
6.0
Regional Exclusivity
10.0
5G Home Broadband Availability
N/A
Ease of Checking Availability
8.5
🛠️ Features & Technology (Overall: 6.8)
Supplied Router Wi-Fi Standard
7.2
Supplied Router Hardware Specs
6.8
Router Software & Customisability
6.2
ISP-Provided Mesh Wi-Fi System
6.8
Customer Rewards & Perks
5.8
Network-Level Security Suite
7.2
Advanced Parental Controls
6.8
Static IP Address Availability
5.8
Bundled Extras
6.8
Mobile App Features
7.2
🏆 Industry Reputation & Awards (Overall: 4.5)
ACSI Score (2025)
6.3
Major Tech Publication Reviews
5.5
User Review Platforms (Trustpilot)
2.2
Industry Awards & Recognition
5.0
Our 360-Degree Reviews: Answering Every Question
Our analysis doesn't stop at a number. We've taken a new approach compared to other comparison websites because we believe a truly informed customer is an empowered one. Each of our in-depth ISP review pages is designed to give you a complete, 360-degree view of a provider by answering every question you might have, all in one place.
To achieve this, every review is structured with 30 to 50 distinct headings. This allows you to either read the full review or quickly jump to the specific topic that matters most to you, whether it's understanding the fine print on contract lengths or figuring out if the included router is any good.
This is where our mascot, Ties the Broadband Expert, comes in. Throughout our reviews, Ties will pop up to explain complex technical terms and confusing industry jargon in the simplest possible language. His goal is to ensure you understand not just the pros and cons, but the real-world meaning of the terms and features, so you can make a decision with total confidence.
This exhaustive, question-based approach means you won't have to hunt across multiple sites for information. Everything you need to know—from common complaints and corporate history to a deep dive on router specs—is right here, clearly explained.
Score History & Transparency Log
Our ratings are living documents. To maintain full transparency, this table logs the current overall score for each provider and the date it was last verified by our team. When our quarterly review process results in a score change, we will update this log so you can track any changes over time.
United Kingdom Providers
Provider
Current Overall Score
Date Last Verified
Zen Internet
9.0 / 10
20 August 2025
Cuckoo Broadband
8.7 / 10
20 August 2025
Sky Broadband
8.7 / 10
20 August 2025
YouFibre
8.2 / 10
20 August 2025
Plusnet Broadband
8.5 / 10
20 August 2025
Community Fibre
8.3 / 10
20 August 2025
Hyperoptic
8.3 / 10
20 August 2025
BT Broadband
8.3 / 10
20 August 2025
EE Broadband
8.3 / 10
20 August 2025
NOW Broadband
8.1 / 10
20 August 2025
Vodafone Broadband
8.0 / 10
20 August 2025
Utility Warehouse
7.8 / 10
20 August 2025
TalkTalk Broadband
7.7 / 10
20 August 2025
Virgin Media
7.3 / 10
20 August 2025
Three Home Broadband
7.2 / 10
20 August 2025
United States Providers
Provider
Current Overall Score
Date Last Verified
Google Fiber
8.6 / 10
19 August 2025
AT&T Fiber
8.4 / 10
19 August 2025
Verizon Fios
8.3 / 10
19 August 2025
Frontier Fiber
8.0 / 10
19 August 2025
Xfinity Internet
7.1 / 10
19 August 2025
Spectrum Internet
7.1 / 10
19 August 2025
Cox Internet
7.0 / 10
19 August 2025
Starlink
6.8 / 10
19 August 2025
Optimum
6.5 / 10
19 August 2025
Our Editorial Principles & Independence
Our Firewall: Rankings Are Not For Sale
Our editorial integrity is not negotiable. An ISP's affiliate relationship status—or lack thereof—has zero bearing on its review, score, or ranking on our site. Period. Companies cannot pay us to alter a review or improve a rating.
Our Promise on Partnerships
Our commission rate or partnership status never changes the overall score. If we were to ever enter into a formal partnership with a broadband company, we would clearly label them as a "Partner." However, even this would not affect their score. Our weighted methodology is a mathematical system based on data; it is designed specifically to prevent personal biases or commercial incentives from creeping in.
Transparency is Key: Our Affiliate Disclosure
To keep our research free for you, we are an affiliate-supported platform. We believe in being completely upfront about this. That's why you will find affiliate disclosures in multiple places:
A clear notice high up on any page containing affiliate links.
A specially highlighted section in our website footer.
A prominent bar that appears one more time when you click an external link to a provider.
If you make a purchase through our links, we may earn a commission at no extra cost to you. This model funds our extensive research while ensuring our primary commitment is always to you, our reader.
Meet the Experts & Our Human-First Process
Meet the Experts
Our analysis is led by a dedicated team of researchers and consumer advocates, guided by our mascot, Ties The Broadband Expert. We are a team that is passionate about demystifying the telecommunications industry. While we haven't personally used every plan from every provider, our expertise comes from a more rigorous place: countless hours spent analysing technical specifications, reading the fine print on contracts, and synthesizing data from thousands of real-world user experiences to provide a comprehensive, objective view of the market.
Our Stance on AI: Radical Transparency
Human-First Analysis
In the age of artificial intelligence, we believe in radical transparency. We are open and honest about using AI as a powerful tool for data compilation and analysis—it helps us process thousands of data points efficiently. However, our philosophy is strictly **human-first.**
We never trust AI blindly or allow it to synthesize data for our reviews. AI models can inherit biases from their training data and may not understand the nuanced, real-world context that is crucial for a fair ISP review. That is why our weighted methodology, backed by **tens of hours of personal, human research** for each provider, is the final arbiter. Our team directs the analysis, verifies every fact, and writes every word of our reviews. AI helps us process information; it does not form our conclusions.
Our Promise of Inclusivity
Unlike many comparison sites, our analysis includes major providers regardless of whether they have an affiliate program with us. If a provider is a significant player in the market, we believe you deserve to know how they stack up. This commitment ensures our rankings are comprehensive and truly reflective of the choices available to you, not just a curated list of our partners.
How We Define 'Cheap'
Our name is FindCheapBroadband.com, but we do not blindly trust the cheapest option. For us, "cheap" means long-term value. Our honest scoring methods are the result of a proper methodology, backed by facts and tens of hours of painstaking human research, manual refining, editing, and constant updating.
Our system is designed to identify this true value by looking beyond the temporary introductory price. We heavily weigh factors like the severity of post-contract price hikes, the presence of data caps, and the quality of the included equipment. A plan might look cheap for 12 months, but if the price doubles and you have to pay overage fees, it's not a good value. We help you find plans that are affordable over the entire life of your contract and beyond.
A Note on Regional Differences
It's important to remember that the quality of any ISP can vary significantly based on your specific location. A provider might offer excellent fibre service in one city but rely on an older, slower network in another. Our scores represent a national average based on the provider's overall footprint and available data. While they are an excellent guide to a company's general quality and business practices, we always recommend you check service availability and read local user reviews for your specific postcode to get the most accurate picture.
Data Sources & Verification Process
Our scores are not based on opinion. They are the result of our team personally compiling and verifying data from a wide array of trusted sources:
Regulatory Bodies: We use official reports and data from Ofcom (UK), the FCC (US), and other national regulators as a primary source for complaint volumes and performance panels.
Independent Surveys: Data from respected consumer satisfaction indices like J.D. Power and the ACSI are key inputs for our Customer Experience pillar.
Provider Documentation: We meticulously review the terms of service, contracts, and technical documents for every ISP to verify pricing, fees, and policies.
User Experience Aggregation: We analyse thousands of user reviews from trusted platforms to build a qualitative understanding of common issues and praise.
Internal Verification: Every data point is fact-checked by at least two members of our editorial team before being entered into our scoring system to ensure the highest degree of accuracy.
Trust proof: This live, read-only Google Sheet shows our latest aggregated broadband scores from trusted expert sites and real user reviews — compiled by the FindCheapBroadband.com team.
Data analysed on by the FindCheapBroadband.com team.
Find Cheap Broadband (FindCheapBroadband.com) is part of FindCheapEverything LTD, which is a subcompany of The Co Universe LTD — just a Google, understand it came from us.
Sources include expert and user-review sites (e.g., Which?, Expert Reviews, uSwitch, Broadband.co.uk, Trustpilot; US: ACSI, J.D. Power, BroadbandNow). This table updates as we refresh the sheet.
Our Commitment to Established Providers
To protect you, the consumer, we have a strict policy regarding new providers. If a new ISP opened tomorrow, we would not feature it on our site.
A provider must have an established operational history, a significant number of publicly available user reviews, and a track record of service (good or bad) before we will consider them for a full review and rating. This ensures we only recommend services that have been tested in the real world and prevents us from promoting unproven companies that may not deliver on their promises.
Feedback and Corrections Policy
We strive for complete accuracy, but we are also human. If you spot a potential error, outdated information, or have feedback on our methodology, we encourage you to let us know. Our commitment to our readers means we take every correction request seriously.
Please send any feedback or corrections to our editorial team at mail@findcheapbroadband.com with the subject line "Correction Request". We will investigate all submissions and, if a correction is warranted, we will update our content and make a note of the change in our Transparency Log.
A Living Document: Our Commitment to Freshness
The broadband market changes constantly. Prices fluctuate, new technology rolls out, and customer service quality can change. Because of this, our scores and reviews are not static. We treat this methodology page and all our reviews as living documents.
Our team conducts a full audit and update of all 50 data points for every provider on a **quarterly basis**, ensuring our information remains the most accurate and up-to-date resource available.
Legal & Contact Information
FindCheapBroadband.com is a trading name of FindCheapEverything Ltd, a company registered in the United Kingdom (Company Number: 16467887). Our parent holding company is The Co Universe Ltd (Company Number: 16368736).
For further details on how we operate, or if you have any questions or complaints, please use the resources below.
