Brsk Rebranding to YouFibre
MERGER UPDATE: £2BN DEAL CONFIRMED
UPDATE: 18 FEB 2026
The rebrand makes sense now. On 18 February 2026, it was confirmed that Virgin Media O2 owners back the £2bn purchase of Netomnia via nexfibre.
This deal splits the assets: nexfibre takes the infrastructure, while Virgin Media O2 is buying the retail business (YouFibre/Brsk) for £150 million. The shift from Brsk to YouFibre appears to be the first step in streamlining the business for this major transition.
THE SHORT ANSWER
Netomnia is pressing ahead with the unification of its retail broadband operations, confirming that brsk will soon rebrand as YouFibre. The move brings together two consumer-facing brands that have operated in parallel since their 2024 merger. Pink is turning green, but the fibre underneath remains exactly the same.
WHAT CUSTOMERS HAVE BEEN TOLD
The change is already being communicated directly to customers, with brsk subscribers now receiving emails confirming that the pink brsk brand will transition to YouFibre’s green identity, while reassuring users that their service remains unchanged.
In an email sent to brsk customers under the subject line “Brsk and YouFibre unite!”, the company sets out the clearest confirmation yet that the brsk brand is being retired. Customers are told:
- Brsk is becoming YouFibre: The brand identity will switch, but the provider remains the same entity.
- Services remain live: Broadband services will remain live and uninterrupted.
- Prices stay the same: There will be no price hikes associated with this change.
- Contracts continue: Contract terms will continue unchanged.
- No action required: Customers do not need to do anything at this stage.
The message places strong emphasis on continuity, stating clearly that nothing is being switched off or slowed down, and that customers will continue to be supported by the same teams they already know.
VERIFIED CUSTOMER EMAILS
Below are screenshots received by brsk customers, outlining the transition.
Click images to enlarge.
WHAT CHANGES? (AND WHAT DOESN'T)
| FEATURE | STATUS | DETAILS |
|---|---|---|
| Monthly Price | UNCHANGED | No mid-contract price rises. |
| Contract Length | UNCHANGED | Existing terms remain valid. |
| Network Speed | UNCHANGED | Running on the same fibre. |
| Branding | UPDATING | Apps and portals will turn green. |
| Support Team | UNCHANGED | Human-based support remains. |
HOW YOUFIBRE IS BEING POSITIONED
The customer email goes beyond a simple rebrand notice and actively promotes YouFibre’s credentials, suggesting the consolidation is also about confidence building. Brsk customers are told that YouFibre:
- Serves over 280,000 customers across nearly 100 UK towns.
- Was named Uswitch Regional Provider of the Year 2025.
- Has an excellent Trustpilot rating.
- Offers a fixed price promise with no surprise mid-contract price rises.
FROM MERGER TO SINGLE BRAND
Brsk and Netomnia originally announced their merger in 2024, combining brsk’s retail base with Netomnia’s rapidly expanding full fibre network. Since then, both brsk and YouFibre have continued to operate as separate consumer brands, despite running over the same underlying infrastructure.
Behind the scenes, the integration has been progressing for some time. The decision to retain YouFibre as the single consumer brand reflects its stronger national recognition and broader product range.
A REPUTATIONAL NUDGE: THE DATA BREACH
One factor repeatedly mentioned in industry commentary is brand optics. brsk disclosed a data breach affecting a customer database system, with reports citing 230,105 customer records stolen and data extracted on 17 November 2025. brsk said no financial information, passwords, or login credentials were affected, reported the incident to the ICO and police, and offered affected customers 12 months of monitoring services via Experian.
CONFIRMED: THE £2BN TAKEOVER
The brsk-to-YouFibre consolidation is now confirmed to be part of a much larger structural change.
18 FEBRUARY 2026 UPDATE: InfraVia, Liberty Global, and Telefónica have announced an agreement to acquire Substantial Group (Netomnia and Brsk) for £2 billion through their joint venture, nexfibre.
KEY DEAL DETAILS:
- Infrastructure: nexfibre acquires the fibre network (Netomnia) for £2bn.
- Retail: Virgin Media O2 is buying the retail business (YouFibre and Brsk) for £150m.
- Investment: The deal unlocks £3.5 billion in international investment to expand the network to 8 million premises by 2027.
For brsk/YouFibre customers, this means you will eventually be customers of the Virgin Media O2 family, though operating on the nexfibre network.
COMMON QUESTIONS
WILL MY PRICE INCREASE?
No. YouFibre has confirmed that prices will stay the same and contract terms will continue unchanged. There is no indication of mid-contract price rises being triggered by this event.
DO I NEED TO SWITCH MY ROUTER?
Not immediately. Services remain live and uninterrupted. Over time, as YouFibre branding appears locally, there may be updates to equipment or apps, but for now, everything stays the same.
IS NETOMNIA BEING SOLD?
Yes. As of 18 February 2026, Netomnia is being acquired by nexfibre for £2bn. The retail brand (YouFibre) is moving to Virgin Media O2.
VERDICT: GOOD OR BAD?
For Customers: ✅ Calm and reassuring. Prices stay fixed, services stay live.
For Netomnia: 🚀 Strategic clean-up. The rebrand prepared the ground for this massive £2bn exit.
The Reality: ⚠️ Pink is turning green, and soon that green will be part of Virgin Media O2.
