Brsk Is Now YouFibre - Brsk & YouFibre Merger Details
REBRAND LIVE: 16 MARCH 2026
UPDATE: 16 MAR 2026
The rebrand is now live. brsk has officially become YouFibre, with the customer migration going live from 16 March 2026.
This means the story has moved beyond an announced transition. Legacy brsk support content is now sitting under YouFibre, while external availability tracking has started surfacing former brsk coverage under the YouFibre name.
Separately, the wider ownership structure remains in motion. As covered in our separate report, Virgin Media O2 owners backed the £2bn purchase of Netomnia via nexfibre, with the retail side set to move to Virgin Media O2 once the deal completes.
THE SHORT ANSWER
brsk is no longer a separate retail broadband brand. Netomnia has now folded it into YouFibre, turning what started as a planned consolidation into a live one. Pink has gone green, but for existing customers the underlying fibre, contract and service remain the same.
THE ANNOUNCEMENT
The message customers received ahead of the switchover is now the reality: brsk has been absorbed into YouFibre, while the company continues to stress continuity rather than disruption.
In emails sent to brsk customers under the subject line “Brsk and YouFibre unite!”, the company laid out the same core points that still matter now the migration is live:
- brsk has become YouFibre: The customer-facing brand has changed, but the wider group behind the service remains the same.
- Services remain live: Broadband service continues without interruption.
- Prices stay the same: There is no rebrand-linked price rise for existing customers.
- Contracts continue: Existing terms continue rather than restarting from scratch.
- No immediate action required: Customers do not need to do anything simply because the brand changed.
The emphasis throughout has been calm continuity: same fibre, same service, new branding.
VERIFIED CUSTOMER EMAILS
Below are screenshots received by brsk customers outlining the transition to YouFibre.
Click images to enlarge.
WHAT CHANGES? (AND WHAT DOESN'T)
| FEATURE | STATUS | DETAILS |
|---|---|---|
| Monthly Price | UNCHANGED | No rebrand-linked price rise for existing customers. |
| Contract Length | UNCHANGED | Existing terms continue rather than restarting. |
| Network Speed | UNCHANGED | The same fibre network continues underneath. |
| Branding | NOW YOUFIBRE | Emails, help content and customer-facing branding are shifting to green. |
| Support | CONTINUITY | Legacy brsk help content is now being retained under YouFibre. |
HOW YOUFIBRE IS NOW BEING POSITIONED
The shift is not just cosmetic. YouFibre is now clearly being positioned as the single consumer brand for the group’s retail presence, replacing the previous overlap between brsk and YouFibre.
- One consumer brand: Former brsk retail activity is now being folded into YouFibre.
- Legacy support retained: YouFibre’s help centre now contains “Brsk Legacy” support articles and add-on guidance.
- Same service underneath: The product promise remains continuity rather than a technical changeover.
- Post-close continuity: Substantial Group has said YouFibre will remain as the retail brand after the wider transaction closes.
FROM MERGER TO SINGLE BRAND
brsk and Netomnia originally announced their merger in 2024, combining brsk’s retail base with Netomnia’s rapidly expanding full fibre network. Since then, both brsk and YouFibre continued to operate as separate consumer brands despite running over the same underlying infrastructure.
That overlap has now ended. From 16 March 2026, the retail merger is live and the customer-facing brand is YouFibre. In practical terms, that makes the earlier strategy clear: keep both brands running during integration, then converge retail activity under a single name once the group was ready.
CONFIRMED: THE £2BN TAKEOVER
The brsk-to-YouFibre consolidation now sits inside a much larger structural transaction.
18 FEBRUARY 2026 UPDATE: InfraVia, Liberty Global, and Telefónica announced an agreement to acquire Substantial Group for £2 billion through their joint venture, nexfibre.
KEY DEAL DETAILS:
- Group acquisition: nexfibre is acquiring Substantial Group for £2bn.
- Retail sale: nexfibre will then sell the retail business, including YouFibre and brsk, to Virgin Media O2 for £150m.
- Network scale: The combined platform is expected to reach around 8 million premises by the end of 2027.
- Status: Completion is subject to customary regulatory approvals and is expected by Q3 2026.
For brsk / YouFibre customers, the practical takeaway is that the retail side is set to move into the Virgin Media O2 orbit, while the infrastructure platform scales under nexfibre.
COMMON QUESTIONS
WILL MY PRICE INCREASE?
No. The rebrand itself does not trigger a price rise for existing customers, and the company has presented the move as a continuity change rather than a new contract event.
DO I NEED TO SWITCH MY ROUTER?
No. Existing services remain live and uninterrupted. Unless YouFibre contacts you separately about equipment at a later stage, there is no immediate need to change anything.
WHEN DID BRSK BECOME YOUFIBRE?
The customer migration went live from 16 March 2026, and brsk is now operating under the YouFibre brand.
IS VIRGIN MEDIA O2 BUYING NETOMNIA DIRECTLY?
Not directly. Under the announced structure, nexfibre is acquiring Substantial Group, and nexfibre will then sell the retail business, including YouFibre and brsk, to Virgin Media O2 for £150m. Completion is expected by Q3 2026, subject to regulatory approvals.
VERDICT: GOOD OR BAD?
For Customers: ✅ Calm and practical. The branding has changed, but service continuity remains the message.
For Netomnia / YouFibre: 🚀 Strategic clean-up. Two overlapping retail brands have now become one.
The Reality: ⚠️ Pink has turned green, and that green is now being lined up for a future inside the Virgin Media O2 orbit.
