TROOLI BROADBAND HISTORY
FROM LOCAL NETWORK TO FULL FIBRE ALTERNATIVE
HOW TROOLI CAME TO LIFE
Trooli did not appear overnight. The provider grew out of Call Flow Solutions, a Kent-based telecoms business that had already spent years building and operating local broadband infrastructure before the Trooli name arrived. If you want the current buying picture before diving into the timeline, start with our Trooli Broadband review.
What makes the story interesting is that it is not the usual big-brand broadband history. Trooli’s path was much more local at first, with early work focused on places that larger providers had been slow to improve. Over time, that local network building turned into a much broader full fibre push under the Trooli name.
2002: THE CALL FLOW ROOTS
The legal starting point for Trooli is not Trooli at all. The business was incorporated in February 2002 as Call Flow Solutions Limited. In those early years, the company was better known for building practical telecoms and broadband services in areas that often sat outside the main upgrade plans of the biggest national networks.
That origin matters because it shaped what came next. Instead of starting as a flashy national challenger, the company built experience the slower way, learning how to serve smaller communities, awkward pockets of coverage, and places where demand was real but investment from bigger players was patchy.
| PERIOD | NAME | WHAT IT MEANT |
|---|---|---|
| 2002 | Call Flow Solutions Limited | The company was formally incorporated, laying the groundwork for what would later become Trooli. |
| 2000s | Call Flow | The business focused on building and running broadband and telecoms services in harder-to-reach parts of southern England. |
| Before Trooli | Regional operator | The company developed a reputation around local rollout rather than national mass-market branding. |
2010S: THE EARLY NETWORK YEARS
Long before Trooli became a more recognisable retail broadband name, Call Flow was building a mixed set of local access networks. That included fibre to the cabinet, wireless links and, later, a more ambitious shift towards full fibre. The approach was practical rather than glamorous. Build where the need is obvious, prove demand, then expand.
A LOCAL FOOTPRINT FIRST
Call Flow’s own history points to Kent as its starting point, with later service in parts of East Sussex, Hampshire and Berkshire. That is a very different origin story from the national giants. Trooli grew from regional groundwork, not from a giant merger or a household TV brand.
| AREA OF FOCUS | TECH USED | WHY IT MATTERED |
|---|---|---|
| Rural and semi-rural communities | Wireless, FTTC and later FTTP | It let the business reach customers the biggest providers had not treated as a priority. |
| Southern England footprint | Locally built infrastructure | This created the operational base Trooli would later build on. |
2017 TO 2018: WHEN TROOLI STARTED TO LOOK REAL
A big step came in 2017 when Call Flow announced a full fibre build in Kings Hill, with a plan to cover more than 2,500 premises. That was important because it showed the company was no longer only patching broadband gaps with mixed technologies. It was putting real weight behind FTTP.
Then, in 2018, the Trooli name started to come through as the full fibre brand. That moment feels like the true beginning of the Trooli story most people know today. The company was no longer just solving isolated local problems. It was trying to present a distinct full fibre identity with a clearer consumer offer.
| YEAR | MILESTONE | WHY IT STANDS OUT |
|---|---|---|
| 2017 | Kings Hill FTTP build announced | This was one of the clearest signs that the company was moving seriously into full fibre. |
| 2018 | Trooli brand launch | The full fibre service gained a name that could grow beyond the older Call Flow identity. |
2020: CALL FLOW BECOMES TROOLI LTD
November 2020 was the formal turning point. The Companies House record shows the registered company name changed from Call Flow Solutions Limited to Trooli Ltd. By then, the Trooli identity was no longer just a brand sitting on top of the business. It had become the business in public view as well.
That rename mattered because it made the broadband offer easier to understand. Instead of a company with one legal name and another customer-facing fibre name, everything lined up under Trooli. For a growing altnet, that kind of clarity is useful when you are trying to expand faster and compete with bigger broadband names.
THE FULL FIBRE EXPANSION YEARS
Once the Trooli name was in place, the next chapter was about scale. The company leaned much harder into FTTP, moving away from the older image of a smaller regional operator and towards the much more familiar altnet playbook of building its own independent full fibre network.
What is notable here is that Trooli never really sold itself as a legacy broadband provider polishing up old copper. Its pitch became much more straightforward: full fibre, symmetrical performance on many packages, and service in places where residents often felt they had waited too long for proper upgrades.
- A clear full fibre proposition
- Focus on places underserved by larger operators
- A stronger consumer-facing brand than Call Flow had
- Heavy build costs faced by almost every altnet
- Expansion pressure in a crowded fibre market
- The challenge of scaling from regional roots
2023: A RESET IN CONTROL
Another major shift came in 2023. Companies House records show Agnar UK Infrastructure Ltd becoming the active person with significant control from April that year. In plain English, that marked a change in who controlled the business and signalled a new phase for Trooli.
That moment matters because ownership changes often shape what happens next for an altnet. They can influence build pace, funding priorities, and whether the focus is on rapid footprint growth, improving the underlying economics, or both. For Trooli, 2023 looks like the point where the company moved into a more reset and regroup phase rather than just straightforward expansion.
TROOLI TODAY
Today, Trooli presents itself as an independent full fibre network with residential speeds reaching up to 2Gbps. It also says its network now spans 13 counties. That tells you how far it has travelled from the older Call Flow days, when the business was much more rooted in smaller local rollouts and mixed access technologies.
The modern Trooli proposition is much cleaner than the early years. The main message now is simple: full fibre to the property, strong upload as well as download performance, and a focus on homes that want something better than old copper-based broadband.
| NOW | DETAIL | WHY IT MATTERS |
|---|---|---|
| THE ROOTS | Call Flow era | Click for context on the original business model. |
| THE CORE OFFER | Full fibre broadband | Click for the main shift that changed the company. |
| THE PRESENT DAY | Up to 2Gbps across 13 counties | Click for the current snapshot. |
FREQUENTLY ASKED QUESTIONS
WHEN DID TROOLI ACTUALLY START?
If you mean the legal company, the roots go back to 5 February 2002 when Call Flow Solutions Limited was incorporated. If you mean the Trooli broadband brand people recognise today, that really starts in the late 2010s, with the brand launch in 2018 and the company rename to Trooli Ltd in 2020.
WAS TROOLI ALWAYS CALLED TROOLI?
No. The business began as Call Flow Solutions Limited and only later moved fully to the Trooli identity. The registered company name changed to Trooli Ltd in November 2020.
IS TROOLI FULL FIBRE OR PART-FIBRE?
Trooli’s current retail pitch is centred on full fibre broadband. The company history does include earlier mixed network technologies, but the modern Trooli offer is built around FTTP services rather than old copper-first broadband.
WHO CONTROLS TROOLI NOW?
Companies House records show Agnar UK Infrastructure Ltd as the active person with significant control from April 2023.
SUMMARY: FROM CALL FLOW TO TROOLI
Trooli’s history is really the story of a local network builder turning itself into a recognised full fibre broadband brand. It started with Call Flow, took shape with early FTTP projects, became publicly clearer when the Trooli brand arrived, and then entered a new phase after the 2020 rename and the 2023 control change. For the latest packages, speeds and our overall verdict, read our full Trooli review and pricing guide.